OpenAI’s Betting on ChatGPT Apps—but People Need to Find Them First
The Information
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Generative AI
With OpenAI suddenly scaling back on chatbot checkouts, its foray into shopping hinges on convincing retailers to set up shop with dedicated apps within ChatGPT - and getting people to buy stuff there. It faces hurdles on both fronts. ChatGPT apps have been around for just a few months - available for around 100 consumer firms, including Uber and Instacart - but shoppers may not know they exist or how to access them.