The State of Consumer AI. Part 2: Engagement and Retention (4 minute read)
TLDR AI
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Generative AI
AI Research
ChatGPT's engagement lead is wider than its market share lead: DAU:MAU sits at 45% versus Gemini's 22%, and WAU:MAU has climbed from 50% in mid-2023 to 82% today, putting it ahead of Gmail and Spotify and approaching Instagram. Week 4 retention of 66% beats every enterprise app in the dataset and is than double Perplexity's 24%, while most apps see retention flatten at scale.