Instagram AI Agent: How to Automate Customer Service & DMs with Exei

Dev.to AI
Generative AI

Instagram is no longer just a social media platform. For D2C and e-commerce brands, it has evolved into a full-scale commerce engine. From product discovery through Reels to checkout via DMs, the entire customer journey can now happen inside Instagram. But as Instagram turns into a revenue channel, it also becomes an operational challenge. Hundreds of daily DMs Product inquiries under every post Shipping and return questions Abandoned cart follow-ups Influencer-driven traffic spikes Manual handling is slow and inconsistent. Traditional chatbots are rigid and rule-based.