Agentic Commerce (11 minute read)

Commerce has historically been closer to a seller's market. Consumers are largely shown what platforms choose to surface. AI agents will gradually shift the power toward the buyer. Instead of navigating the layer of market and platform incentives, AI will enable consumers to access the best product for their needs directly. This dynamic may be most powerful in B2B commerce, which has historically been opaque, fragmented, and relationship-driven.