Google SEO is Dead. Long Live LLM Optimization.

For 25 years, getting found online meant one thing: rank on Google. Build backlinks, stuff keywords, chase PageRank. The rules were clear even if the game was dirty. That era is ending. Not slowly - fast. In 2024, Google launched AI Overviews. ChatGPT crossed 100M weekly users. Perplexity grew 10x. People stopped clicking blue links and started asking questions and getting answers. The search engine is becoming an answer engine - and the optimization playbook has changed completely. Here's what the data shows, what changed, and exactly what you need to do about it.