Bragging About Killing Jobs Is a Bad Look. It's Also Bad Strategy.

An AI video startup posted something to the effect of 'we ended jobs' and seemed surprised when people got angry about it. The backlash was predictable. What's less predictable is why any company would think this framing was a good idea in the first place. Not as a PR calculation, but as a business thesis. Celebrating the elimination of human work as a feature, not a bug, tells you something about how a founder sees the world. It also tells you something about how short their planning horizon is.