Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out (Paresh Dave/Wired)
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Paresh Dave / Wired: Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out - After OpenAI's Instant Checkout feature fell short, Walmart is instead embedding its Sparky chatbot directly into ChatGPT and Google Gemini.