Traffic is dying as a media metric. What comes next is more important

Day by day there’s evidence that AI is eating up the media world. A recent report from Growtika, a self-described SEO and AI search agency, analyzed data from the search analytics platform Ahrefs to show that traffic to many tech media sites is way down over the past couple of years. Hardest hit were Digital Trends (down 97%), ZDNet (down 90%), and The Verge (down 85%). Even the most seemingly resilient publications (Mashable was down only 30% and CNET 47%, both Ziff-Davis properties) took significant hits.