Brand new; stumbling at the very first hurdle

So I've been looking to get into AI image gen as a hobby for a while and finally found time to start learning. I initially wanted to do the "copy an image to get a feel for how it works" thing. So I downloaded Swarm ui for local SD running, went onto civitai to get some models/loras. I believe I have done everything right, but my outputs are just a blurry mess, so I obviously cocked something up somewhere. Here is the image I was trying to "copy" (civitai page) I put the "checkpoint merge" file in the models\stable-diffusion folder, and put the LORA file into the models\Lora folder.