A Rising Star at Microsoft Promises a Restored Xbox—and No ‘Soulless AI Slop’
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Generative AI
On a brisk, sunny San Francisco day last week, Asha Sharma, the new CEO of Microsoft’s $24B gaming business, had a very packed schedule. The videogame industry had gathered for the Game Developers Conference at the venerable Moscone Center downtown, and Sharma had meetings with the heads of several multibillion-dollar game publishers that make the biggest and most popular games. They included Electronic Arts CEO Andrew Wilson and Strauss Zelnick, who runs Take-Two Interactive Software, maker of Grand Theft Auto, according to people with knowledge of her schedule.