OpenAI’s Shopping U-Turn Could Complicate Enterprise Playbook

The Information
Generative AI

OpenAI’s abrupt shopping pullback earlier this month didn’t just raise questions about its decision-making. It also affected several commerce and payments firms, including PayPal and Etsy, that have put in work to help the ChatGPT maker expand the high-profile shopping venture and are now in limbo as it sorts out what’s next. And in the case of PayPal, it had also announced spending money on OpenAI’s technology as part of joining forces with the company for its ChatGPT checkout feature.