OpenAI Hires Ex-Meta Exec to Lead Its First Ad Business
Dev.to AI
•
Generative AI
AI Research
OpenAI has hired Sarah Personette, Meta's former chief customer officer, to build its first advertising business from scratch - a move that will see the AI lab generate revenue by placing ads inside ChatGPT and its other products for the first time. Personette, who spent nearly five years running Meta's $150B-plus ad operation, starts immediately as OpenAI's first chief revenue officer for advertising, according to an internal memo viewed by The Information. The hire marks a decisive break from OpenAI's subscription-only model.