Google Search Is Changing—And SEO Will Never Be the Same

Google's AI Overviews now appear on 1.5B queries per month, according to internal figures reported by The Information. That's roughly 15% of all searches handled by the world's dominant search engine - and it's erasing the very foundation of an industry worth $68B annually. The change isn't subtle. Traditional search results, the ten blue links that launched a thousand SEO agencies, are being pushed below AI-generated summaries that answer questions directly. No click required. No website visit. No ad impression for the publisher who spent years climbing to position one.