Sam Altman Just Turned ChatGPT Into an Ad Platform — $100 Million in Six Weeks

Sam Altman Just Turned ChatGPT Into an Ad Platform - $100M in Six Weeks Sam Altman spent years telling the world that OpenAI was different. Not a company optimizing for clicks, not a platform selling your attention, not the next Google. The mission was AGI for the benefit of humanity. The business model was subscriptions and API access. Clean, principled, above the ad-tech fray. That position lasted until January 2026, when OpenAI quietly announced it would start showing ads to some US users of ChatGPT. Six weeks later, the ad pilot has crossed $100M in annualized revenue.