We Built 144 Services and None of Them Talk to Customers

Dev.to AI
Generative AI

We just ran a 14-person AI team review of our marketing automation platform. Every AI persona audited the system from their expertise. The finding that stopped the room: The platform is an excellent content production tool but has zero business management capabilities needed for a real agency. We set out to build a 25-person marketing agency in software. After 10 sprints, 461 tickets, 144 TypeScript services, and 4,418 passing tests, here is what we actually built: a content engine that cannot post to social media, send an email, track ROI, or invoice a client.