What is GEO (Generative Engine Optimization)? The 2026 Guide
Dev.to AI
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Generative AI
AI Research
AI Overviews now appear in over 50% of searches. If your brand isn't in those answers, you're invisible. GEO - Generative Engine Optimization - is the discipline of making your content citable in AI-generated answers. It's not a replacement for SEO. It's a parallel system. The core insight: Fewer than 10% of sources cited by ChatGPT, Gemini, and Copilot rank in Google's top 10 for the same query. This proves GEO must be managed separately from traditional