I think we’re about to have a new kind of “SEO”… and nobody is talking about it.

People are asking ChatGPT things like: “what’s the best CRM?” “is this tool worth it?” “alternatives to X” And they just… trust the answer. Which made me realize something weird: There’s no way to know: if your product is even mentioned how it’s being described or if competitors are showing up instead So I tried something simple: I tracked how one brand is talked about across Reddit, X, and news for a week. And the result was messy. Different tone, different narratives, different positioning depending on the platform. Now imagine AI pulling from all of that and merging it into one answer.