A look at the gold rush for firms claiming to help brands get cited by AI search tools, via tactics like hiding instructions behind "Summarize with AI" buttons (Mia Sato/The Verge)

Mia Sato / The Verge: A look at the gold rush for firms claiming to help brands get cited by AI search tools, via tactics like hiding instructions behind “Summarize with AI” buttons - Let's pretend you work in IT and you're looking for a new digital service desk platform to help your employees reset passwords or onboard new hires.