In the age of AI agents, your customer may still buy from you, but they may no longer visit you

For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of corporate behavior. Brands invested fortunes in design systems, SEO, conversion optimization, customer journeys, and digital experiences because the screen was where persuasion happened and where transactions were completed. That assumption is starting to break. The next wave of AI is not just about answering questions better.