AI-generated Ads That Look Like Your Family Members Sci-fi or Already Happening?

I know this might sound paranoid, and I'm genuinely open to being wrong here but something happened today that I can't shake. I got an AI-looking ad from Aruba. The young girl in it looks strikingly like my daughter. I don't just mean the hair or eye color, the models entire face was close enough to shock me into stopping what I was doing.