AI Made Building Cheap. Distribution Is the New Moat

Stop Vibe Coding. Start Getting Customers. AI is making product building cheaper every month. That sounds like great news for founders. It is. But it also creates a brutal new problem. If almost anyone can ship a decent product quickly, then product creation stops being the main bottleneck. The scarce skill shifts to distribution. The hard question is no longer "can you build this?" but "can anyone find it?" That is the core reason Greg Isenberg's recent video landed so well. The real takeaway is not anti building. It is anti delusion. Shipping is easier. Attention is not. Video.