Agentic Data Products Are Coming. Most Organisations Aren’t Ready for What Breaks.

When data products stop informing business decisions and start taking actions. Most organisations have no idea what to do with that. Photo by Robb Miller on Unsplash For thirty years, data products have done one thing: inform. Dashboards show metrics. Predictive models forecast demand. Recommendation engines suggest what to buy. In every case, a human reads the output, applies judgment, and decides what to do. That era is ending. A new category of data product doesn’t show you what might happen. It does things. It blocks fraudulent transactions. It sends customer emails.