GEO: What Generative Engine Optimization Means for Brand Visibility (2026 Guide)
Dev.to AI
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Generative AI
AI Research
The Google Era Had SEO. The AI Era Has GEO. For 20 years, the playbook was clear: rank on page 1 of Google, get traffic. Now something has shifted. A growing slice of searches never reach a list of results at all. The user asks ChatGPT or Claude a question, gets a synthesized answer, and stops. No click. No result page.