MAC Cosmetics Generated 53,000 Leads in 2 Days and 17.2X ROI with AI, Here's Exactly How They Did It
Dev.to AI
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Generative AI
MAC Cosmetics is a 40-year-old beauty brand operating in 120+ countries with a product line that spans lipsticks, foundations, eyeshadows, and everything in between. When MAC decided to expand into a new region, they hit a wall every growth engineer knows well: No local customer database. Anonymous web traffic with no identity attached. Cart abandonment bleeding revenue. Shoppers browsing, adding to cart, disappearing. Mobile engagement tanking. Short attention spans, no immersive experience to hold them. Personalization running blind.