OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)
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Digiday: OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs - The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn't exist yet. OpenAI just took big steps toward that threshold …