The one thing Apple’s new CEO needs to get right on AI

“Apple has a new CEO; he’s a hardware guy.” That quick distillation of Apple’s impending leadership change spread fast across Silicon Valley and the broader tech world. The company’s choice, John Ternus, rose through the ranks on the hardware side, taking over iengineering in 2020 and all hardware engineering a year later. Analysts say Ternus’s elevation to succeed Tim Cook signals that Apple will enter the AI era with a family posture: using AI strategically to make its devices work better, but not stretching to incorporate AI into all of its services and businesses.