Samsung’s design chief wants tech to feel more human

AI is redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung’s president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, gets candid about their rivalry with Apple, and shares why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel.