Agentic storefronts: How AI agents are reshaping the shopping journey from

Key Takeaways Major tech companies integrate AI agents into search and checkout; platforms like ChatGPT become primary shopping discovery channels. Agentic fronts (e.g., Swap) guide shoppers end-to-end, getting smarter per session. The Innovation - What the source reports Digital commerce is at a turning point. According to a Modern Retail sponsored article, artificial intelligence is no longer just a backend tool for retail transactions. It is becoming the leading channel through which consumers discover products and make purchases.