AI Isn't the Problem. Cookie-Cutter AI Is.

The word "AI" has gotten exhausting. Every SaaS landing page, every Squarespace prompt, every LinkedIn post in your feed leads with it. Half of what's labeled "AI" is just an autocomplete bolted onto an existing product. The other half is genuinely transformative, and it's hard to tell the two apart from a cold pitch. I get why people are tired of the word. I'm tired of the word. But I'm not going to stop using AI in my work, because under the marketing fog, the technology is real - and the people using it well are pulling away from everyone else fast.