Role of Artificial Intelligence in Digital Marketing
Dev.to AI
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Generative AI
What does AI mean in marketing? Artificial intelligence means machines that can do things that people do like, learn and make choices. AI in marketing helps to look at lots of data and automate tasks and also makes everything work better. It helps companies to make decisions based on data and reduces work. There are AI tools in digital marketing, such as chatbots and recommendation engines. These tools help marketers to find patterns and opportunities by processing large data.