How Law Firms Get Cited in AI Search Results: A Practical Guide to Generative Engine Optimization
Dev.to AI
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Generative AI
AI Research
AI Tools
In 2026, a significant and growing share of legal searches don't start with Google's traditional blue links - they start with AI. ChatGPT, Perplexity, Google's AI Overviews, Microsoft Copilot, and Claude are answering legal queries with direct, conversational responses that name specific firms and cite specific sources. Why AI Search Matters for Law Firms Right Now Research shows that approximately 93% of AI-assisted search sessions end without the user clicking through to any website. The AI provides the answer, the user acts on it, and no traditional "visit" is recorded.