What is AEO? The beginner's guide to Answer Engine Optimization
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Generative AI
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What is AEO? The beginner's guide to Answer Engine Optimization ChatGPT answered 200M questions last month. Google's AI Overviews are showing up on millions of searches. Claude is running research for entire teams. The question isn't whether AI will shape how people find information. It already has. And if your brand isn't showing up in these answers, you're invisible to a massive audience. Answer Engine Optimization is the practice of getting your content cited and featured in AI-generated responses. It's what SEO became when the search results themselves started getting smarter.