Meta AI is coming to Threads, and some users aren’t thrilled

Fast Company Tech
AI Research

Threads is rolling out Meta AI, which will provide real-time context when mentioned in a post or reply. Connor Hayes, head of Threads, posted on the app Tuesday about the thinking behind Meta AI’s new feature. “We’re starting to test a way to get context on a Threads conversation by mentioning Meta AI in a post or reply. This will start in a handful of countries today and expand over time,” Hayes said. “Conversations here move fast. A lot of people want to look things up before jumping in. We want to make that easier.