Amazon’s AI Shopping Overhaul
The Information
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Generative AI
AI Business
Remember Bard? It was the original name of Google’s AI chatbot, but the Gemini brand long ago replaced it. Just as you’ve likely forgotten that history, you’re not likely to remember Rufus in 12 months’ time, either. Rufus, the name of Amazon’s AI-powered shopping chatbot, got tossed on Wednesday and replaced with Amazon’s well-established Alexa virtual assistant brand name. I could make lots of jokes about what a terrible name Rufus was (although it was my grandfather’s first name, so I won’t do that.