Logitech CEO Hanneke Faber on why AI makes hardware ‘sexy’ again
Fast Company Tech
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Generative AI
Logitech may be known for keyboards, webcams, and gaming gear, but CEO Hanneke Faber is going beyond AI -first. She explains how she’s leading the hardware brand through an AI shift, approaching it as a leadership challenge, not just a tech one. Faber also shares lessons from competitive diving and navigating ever-shifting global tariffs. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian.