6 months of tracking our brand in AI answers - what I actually learned

Started this experiment when I noticed AI search affecting our inbound. Tracked manually for 2 months (painful). Switched to LLMClicks.ai for the last 4 months (much better). What I found: AI visibility fluctuates way than Google rankings Different platforms cite us differently for similar queries The content that gets us cited is NOT our most SEO-optimized content Reddit and community mentions directly correlate with AI citations The brands winning at AI visibility are doing something fundamentally different than traditional SEO. Happy to share specifics if useful to anyone here.