Why AI Search (GEO/AEO) Is Eating Traditional SEO — And What Agencies Must Do Now

Why AI Search (GEO/AEO) Is Eating Traditional SEO, and What Agencies Must Do Now If you're still measuring SEO success by ranking positions, you're measuring the wrong thing. I'll be honest: that sentence used to feel a little dramatic. It doesn't anymore. In 2024, Google's AI Overviews appeared on than half of search queries in some categories. Perplexity went from niche to mainstream. ChatGPT became the first stop for millions of people who used to Google things. And a growing chunk of that traffic just stopped clicking through to any website at all. Old-school SEO assumed one behavior.