Bill Gross thinks AI companies are running out of ways to avoid paying creators

Bill Gross has a long history of betting on technological shifts and watching those bets pay off. But the latest proposition from one of Silicon Valley’s most storied founders and investors depends on forces far beyond the Bay Area. With ProRata, Gross is betting he can build a market in which publishers and creators can see how their work informs AI -generated outputs and get paid accordingly. He doesn’t expect AI companies to participate out of goodwill.