Korea’s Generative AI Use Soars to 44.5%, Led by ChatGPT

Key Takeaways South Korea’s generative AI usage rose from around 33% to nearly 45% of the population in 2025, an increase of over 11%age points in a single year, according to the Ministry of Science and ICT. ChatGPT leads the market with around 42% of generative AI users in Korea, and paid subscriptions are growing fastest among professional and managerial workers. Active government policy - including sector-specific AI integration strategies and infrastructure investment - is accelerating adoption beyond organic consumer uptake.