Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash (Alison Weissbrot/Adweek)

Alison Weissbrot / Adweek: Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash - Publicis Groupe has agreed to acquire LiveRamp for $2.2B in a deal funded by a mix of cash and debt, the French holding company said Sunday.