Your ICP Is a Trap

Hook You spend six weeks building an AI agent that automates invoice processing for small businesses. You launch. Crickets. You posted in three Discord servers, sent 40 cold DMs, ran $200 in ads. Zero paying customers. The product works. The s are smooth. Sales stay at zero. The problem stared you in the face the whole time. Your ICP was "small business owners who need automation." That describes 30M people and excites exactly zero of them. You defined your ideal customer by graphics, by role, by company size. You listed who they are.