AI won’t optimize your company. It will force you to rebuild it

For the past two years, companies have been asking the wrong question: how do we use AI in our processes? That question made sense at the beginning. When large language models first appeared, the instinct was natural: take what already exists, from workflows to functions, decision chains, etc., and try to accelerate them. Add copilots. Add assistants. Add automation layers. Improve productivity. But as we’ve seen, that approach doesn’t scale. As I’ve argued in previous pieces, enterprise AI hasn’t failed because the technology doesn’t work.