Welcome to the Slop KPI Era: How Tokenmaxxing Is Making AI Worse

On a recent episode of the All-In Podcast, Jensen Huang, the CEO of NVIDIA - a company with a market cap equivalent to that of 1.5 Frances, 4 Polands, or 12 Finlands - said this: "If that $500,000 engineer did not consume at least $250,000 worth of tokens, I am going to be deeply alarmed." At Meta, a smaller company worth just 4 Finlands, engineers have begun the process of "Tokenmaxxing." They've even started a leaderboard to see who's burning the most tokens. This is because it is unequivocally true that the tokens you use, the productive you're being.