How Google’s partnership with consultants could derail enterprise AI adoption

Google recently announced its partnership with Accenture, Deloitte, and McKinsey - backed by a $750M fund - to speed up enterprise adoption of its tech stack. I believe that rather than accelerating the successful adoption of AI, this partnership will kneecap it - and break down trust in the wider consultancy industry in the process. Why? Because the success of both of these things is premised on trust. Enterprises, having come through a rough period of hype-driven spending on artificial intelligence, are now looking for AI investments they can trust to deliver results.