4 Stages of AI Use (and Why Many Are Stuck at Stage One)

Why the leaders getting real results from AI aren't using better tools Every week I hear the same two conversations happening in parallel: In one room, a consultant says AI completely changed how they produce deliverables. In the other, a business leader with just as much experience says they tried it and found it mediocre. Both are being honest. They're just operating at completely different levels of the same technology. The difference between those experiences almost never comes down to which AI tool someone picked.