578 Postcards, 48 Appointments, $47K in Revenue: An Akron Contractor Case Study

578 Postcards, 48 Appointments, $47K in Revenue: How One Contractor Crushed It With AI-Personalized Direct Mail A landscaping contractor in Akron, Ohio recently ran a direct mail campaign that produced numbers most contractors only dream about. Here's the full breakdown. The Setup The contractor targeted Merriman Hills - an established residential neighborhood in Akron's 44303 zip code. Tree-lined streets, mid-century homes, and yards that haven't seen a major update in years. Classic high-potential territory.