One thing surprised us while building an AI-powered keyboard: people seemed to care far less about AI generation than we expected.

Like many teams, we assumed users would be most excited about writing assistance, summarization, prompt generation, and getting better AI-generated responses. Those features definitely attracted attention, but they weren't what people kept returning for. Instead, users consistently used AI for much smaller tasks. Someone would need a Notion document while chatting with a teammate. Someone would want to share their location without opening Maps.