Microsoft Doubles Down on Seat-Based Pricing For AI

The Information
Generative AI

Microsoft appears to be betting that its tried-and-true subscription pricing model for software is here to stay, even in the era of AI agents that run 24/7, and that customers will be OK with ever-higher prices. Microsoft on Monday announced a new AI subscription bundle that combines Office 365 and with 365 Copilot, a suite of AI tools for automating tasks in Office apps, for business customers for the first time.