AI RESEARCH
Adapting the Facebook Reels RecSys AI Model Based on User Feedback
Meta AI Blog
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We’ve improved personalized video recommendations on Facebook Reels by moving beyond metrics such as likes and watch time and directly leveraging user feedback. Our new User True Interest Survey (UTIS) model, now helps surface niche, high-quality content and boosts engagement, retention, and satisfaction. We’re doubling down on personalization, tackling challenges like sparse user data