AI RESEARCH
Ghost Framing Theory: Exploring the role of generative AI in new venture rhetorical legitimation
arXiv CS.AI
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ArXi:2603.11384v1 Announce Type: cross Responding to the surging but largely invisible use of generative AI in entrepreneurial framing, I advance Ghost Framing Theory (GFT) to explain how hybrid founder- and investor-genAI ensembles co-produce, contest, and recalibrate resonance in the rhetorical legitimation of new ventures.